The Business for

Better Banking

Research

From time-to-time, we conduct consumer research to ensure that we’re helping local institutions respond to consumer needs.


Video: National Version: What People Think About Banks and Reward Programs

From Texas to Ohio, Missouri to Florida and Pennsylvania, we sent camera crews across the country to ask people what they want from their bank. KEEP READING

Video: Pennsylvania Version - What People Think About Banks and Reward Programs

People's opinions on banks, account fees and cash back rewards. KEEP READING

Video: Missouri Version - What People Think About Banks and Reward Programs

Interviews with people in Missouri on what they think of their bank and if they'd switch for a checking account that paid them cash back rewards. KEEP READING

Video: Ohio Version - What People Think About Banks and Reward Programs

Interviews with people in Ohio and Kentucky on what they think of their bank and if they'd switch for a checking account that paid them cash back. KEEP READING

Video: Texas Version - What People Think About Banks and Reward Programs

People speak out about what they think of their bank and whether they would switch for a checking account that pays cash back rewards. KEEP READING

Video: Florida Version - What People Think About Banks and Reward Programs

People speak out about what they think of their bank and whether they would switch for a checking account that pays cash back rewards. KEEP READING

Research Report: Consumers Come Home to Local Banks

Local banks and credit unions can create meaningful connections with their hometown communities by delivering what really counts to today's consumers. KEEP READING