Improving profitability

for community banks

and credit unions.

Research and White Papers

Subhead to come here about how we conduct consumer research to make sure we’re helping local institutions respond to consumer needs.


White Paper: Surviving & Thriving in 2012 - The Eight Steps Smart Bankers Will Take

Apr 01 2012

While putting your financial institution’s best foot forward it is crucial to both setting the right goals and meeting those goals getting started can be a challenge. These eight steps will guide you through the process. By developing and following a systematic plan, you prioritize your actions and pave the way for success in 2012.
KEEP READING

Video: National Version: What People Think About Banks and Reward Programs

Nov 08 2011

From Texas to Ohio, Missouri to Florida and Pennsylvania, we sent camera crews across the country to ask people what they want from their bank. KEEP READING

Video: Pennsylvania Version - What People Think About Banks and Reward Programs

Nov 07 2011

People's opinions on banks, account fees and cash back rewards. KEEP READING

Video: Missouri Version - What People Think About Banks and Reward Programs

Nov 07 2011

Interviews with people in Missouri on what they think of their bank and if they'd switch for a checking account that paid them cash back rewards. KEEP READING

Video: Ohio Version - What People Think About Banks and Reward Programs

Nov 07 2011

Interviews with people in Ohio and Kentucky on what they think of their bank and if they'd switch for a checking account that paid them cash back. KEEP READING

Video: Texas Version - What People Think About Banks and Reward Programs

Nov 07 2011

People speak out about what they think of their bank and whether they would switch for a checking account that pays cash back rewards. KEEP READING

Video: Florida Version - What People Think About Banks and Reward Programs

Nov 07 2011

People speak out about what they think of their bank and whether they would switch for a checking account that pays cash back rewards. KEEP READING

Lesson From the Recession: Don't Sacrifice Customer Service

Feb 26 2011

The recent economic downturn has created many challenges for the retail banking industry, the most disheartening of which is the continuing decline of customer satisfaction. KEEP READING

Research Report: Consumers Come Home to Local Banks

Dec 31 2010

Local banks and credit unions can create meaningful connections with their hometown communities by delivering what really counts to today's consumers. KEEP READING

Viewpoint: The Durbin Amendment

Aug 09 2010

On May 13, 2010, the US Senate approved regulatory reform bill,S 3217 which is also known as the Durbin Amendment. This bill was part of the overall Restoring American Financial Stability Act. Card issuers (but not networks) with less than $10 billion in assets would be exempt from this amendment. KEEP READING